Jujurly
Visual Identity & Marketing Collateral - College Exam
Logo Design
Graphic Standart Manual
User Interface
Jujurly is a dating apps brand that provide a more secure and safe experience to user. The core problem that jujurly wants to solve is catfishing. The name jujurly itself comes from bahasa indonesia “jujur” mean honest. This project consist of logo, graphic standart manual, and user interface, but this section only explains about logo & graphic elements.
Credit : @gimanasi.yan - Advertising
2025 - Universitas Indraprasta PGRI
The idea of dating apps originated from a problem that 63% of people in Indonesia is struggle to finding a partners. And so, we conducted a small survey targeting a specific user group that aligned with the client’s goals. The aim was to uncover their motivations, needs, and pain points in online dating. Turns out that most of them have a common issues : Catfishing, fake profile, and lack of filters to find the right match.
Most of the respondent were Gen-Z who engaged enough with social media and modern slang. With this insight, we decided to put honesty as our main mission and our brand positioning. So we use the terms jujurly (Jakarta urban slang for honestly), as our brand name.
After exploring and mapping keyword for concept, we decided to choose these key elements:
Puzzle
Letter J
Fingerprint
Man & Woman
Coral color
Concept Mapping
Logo Configuration
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