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new-chapter

New Chapter

Visual Identity - Restaurant

Logo Design

Located in Bogor, Indonesia, New Chapter is a modern, classy Western restaurant aiming to offer a fresh dining experience. This branding project was developed to differentiate the restaurant from the local market, which is largely saturated by traditional Sundanese eateries.​​​​​​​

Emerging The New Chapter

Inspired by morning sunray going through the window which marked a brand new day. A new beginning. And of course, A new chapter. Combined together with art deco's prestige and and classy vibes.

Concept Mindmapping

Main keyword :

Sunray

window

Art-Deco

Luxury

Logo config

new chapter display

new chapter display

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

0123456789

Inspired by Art Deco's modern classy vibes. this is a Custom font i designed specifically for this project.


For now, this font only include Uppercase, number, and few symbols, but further development is expected in the future

Inspired by Art Deco's modern classy vibes. this is a Custom font i designed specifically for this project.


For now, this font only include Uppercase, number, and few symbols, but further development is expected in the future

Inspired by Art Deco's modern classy vibes. this is a Custom font i designed specifically for this project.


For now, this font only include Uppercase, number, and few symbols, but further development is expected in the future

#093C32

#093C32

#093C32

R : 9, G : 60, B : 50

R : 9, G : 60, B : 50

C : 87, M : 51, Y : 73, K : 56

C : 87, M : 51, Y : 73, K : 56

#B6822C

#B6822C

#B6822C

R : 182, G : 130, B : 44

R : 182, G : 130, B : 44

C : 26, M : 49, Y : 100, K : 7

C : 26, M : 49, Y : 100, K : 7

Project Details

Let’s dive deep on the process

For this project, the challenge is to create a concept that symbolize a wedding invitation without being too trapped in the common “luxurious” looks that many other platform looks and feel, but still looks elegant, premium, and most importantly, modern.

Thought Proccess

At first i do quick research on social media on how they perceive wedding ceremony, or marriage in general. Most of the answer are “sacred”, “responsibility”, and the rest is about change, and bond. So i tried to pick “sacred” and “bond” as base concept.

Sacred,

responsibility,

preparation

Something so

sacred,

serious,

complicated,

responsibility,

prayer

Sacred

Responsibility

change of habbit,

Keyword Mindmapping

I decided to use these keyword as a base of my sketch exploration

Bond

Love

Envelope

Video

Pink

Serious/mature

Sketch Exploration

Concept Exploration

abadikan.id

EN
EN
EN

Curious to see more?

let's connect with me

Email : latibn@gmail.com

Contact : (+62) 851 5605 8472

Curious to see more?

let's connect with me

Thought Proccess

At first i do quick research on social media on how they perceive wedding ceremony, or marriage in general. Most of the answer are “sacred”, “responsibility”, and the rest is about change, and bond. So i tried to pick “sacred” and “bond” as base concept.

Sacred,

responsibility,

preparation

Something so

sacred,

serious,

complicated,

responsibility,

prayer

Sacred

Responsibility

change of habbit,

Keyword Mindmapping

I decided to use these keyword as a base of my sketch exploration

Bond

Love

Envelope

Video

Pink

Serious/mature

Sketch Exploration

Concept Exploration

Email : latibn@gmail.com

Contact : (+62) 851 5605 8472

Curious to see more?

let's connect with me

Email : latibnrhdyt21@gmail.com

Contact : (+62) 851 5605 8472

Project Details

Let’s dive deep on the process

For this project, the challenge is to create a concept that symbolize a wedding invitation without being too trapped in the common “luxurious” looks that many other platform looks and feel, but still looks elegant, premium, and most importantly, modern.

Thought Proccess

At first i do quick research on social media on how they perceive wedding ceremony, or marriage in general. Most of the answer are “sacred”, “responsibility”, and the rest is about change, and bond. So i tried to pick “sacred” and “bond” as base concept.

Sacred,

responsibility,

preparation

Something so

sacred,

serious,

complicated,

responsibility,

prayer

Sacred

Responsibility

change of habbit,

Keyword Mindmapping

I decided to use these keyword as a base of my sketch exploration

Bond

Love

Envelope

Video

Pink

Serious/mature

Sketch Exploration

Concept Exploration

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