
New Chapter
Visual Identity - Restaurant
Logo Design
Located in Bogor, Indonesia, New Chapter is a modern, classy Western restaurant aiming to offer a fresh dining experience. This branding project was developed to differentiate the restaurant from the local market, which is largely saturated by traditional Sundanese eateries.
Emerging The New Chapter
Inspired by morning sunray going through the window which marked a brand new day. A new beginning. And of course, A new chapter. Combined together with art deco's prestige and and classy vibes.


Concept Mindmapping

Main keyword :
Sunray
window
Art-Deco
Luxury



Logo config



























